What is Hyaluronic Acid?

Endure Beauty’s Facial Moisturizer is a day and night gel that contains Sodium Hyaluronate a form of pure Hyaluronic Acid (HA) that has been converted to a smaller more compact size and shape meaning it can penetrate more deeply into the skin where it can attract up to 1000x its weight in water molecules to plump and counter the appearance of wrinkles and lines. 


Here is what the July 2019 article from The Zoe Report says about the powerful affects of this small form of pure Hyaluronic Acid (HA)  - a key ingredient in our Facial Moisturizer gel; lifted from an article describing what you need to know about sodium Hyaluronate: 


The more common way to turn pure hyaluronic acid into a useful topical is to “extract” its “sodium salt” to get sodium hyaluronate. 

“Sodium hyaluronate is a derivative of HA — specifically, it’s a salt form of HA,” *Robinson clarifies. Sodium hyaluronate has a lower molecular weight than HA and hydrolyzed HA, so it’s more easily absorbed into pores. 

“Sodium hyaluronate has the ability to penetrate into deeper layers of the skin, and also attracts and binds water,” the cosmetic chemist says. “This effect can plump the skin, thus reducing the look of wrinkles and making skin younger-looking.”

To recap: hydrolyzed hyaluronic acid works at the surface-level to smooth and hydrate, and sodium hyaluronate does the same on a deeper level, which helps reduce signs of aging. 



~ The Zoe Report 

Sodium Hyaluronate Vs. Hyaluronic Acid: What To Know (& Which To Use)

By Jessica DeFino

July 12, 2019

*Ron Robinson, a cosmetic chemist and the founder of BeautyStat Cosmetics